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时尚品牌网>资讯>不止做“首店收割机”,侨都打出国际化与接地气两大“王炸”

不止做“首店收割机”,侨都打出国际化与接地气两大“王炸”

| | | | 2020-7-9 10:51

多多下注彩票939WEIYUZHONGGUOQIAODOUJIANGMENCHENGSHIZHONGZHOUBEIXINQUCBDHEXINDIDUANDEJIANWEIGUANGCHANG,ZIQIDONGZHAOSHANGYILAI,YIYOUCHAO20GEGUOJISHOUDIANPINPAIJINZHU,YIJICHAO80GEZHONGLIANGJIMINGXINGPINPAIZUCHENGDUOYUANSHISHANGPINPAIJUZHEN,ZHAOSHANGLVJIN80%,CHENGWEIMINGFUQISHIDE“SHOURUJIANGMENGUOJIPINPAISHOUGEJI”。

GEXINGHUAXUQIUPENFA,CHANGJING、PINPAI、NEIRONGCHIXUFENHUA,GOUWUZHONGXINYIBUZAISHIJIANDANTONGGUOPINPAITIANMANSHANGPUDECHUANTONGSIWEI。

YOUQISHI,YIQINGCHONGJIXIAGENGKAOYANQIYEDEHEXINYUNYINGSHILI,GUANZHUFUSUKELIU、DONGCHAXIAOFEIXINDONGXIANG,YICIZHANLINGSHICHANGZHIGAODIAN,DUIYUSHANGYEWEILAIFAZHANJIANGZHANJUYOUSHI。

多多下注彩票939JIANWEIGUANGCHANGJINZHUAJIANGMEN“LINGMENJIAN”LUOHUJIFADERENKOUJIJULIHAO,YIJIYIQINGGUOHOUBENDIXIAOFEIDEXUQIUJIZENG,TIEHEJIANGMENSHIJISHANGYEQINGKUANGJIXIAOFEIZHEXIHAO,ZAIZHENGDUO“SHOUDIANJINGJI”LIULIANGXINYINQINGSHANGTONGGUO“GUOJIHUAYUJIEDIQI”DEZUHEQUANSHIXIANZHENZHENGCHAYIHUA,DUOGESHOUDIANPINPAIQIANYUEJINZHU,BEISHOUHEZUOFANGRENKE,CHENGWEITUWEISHICHANGDEZHISHENGFABAO。

 01 

国际品牌首店收割机

“国际化”也能“接地气”

ZAISHANGYE“JINGZHUSAI”SHANG,SHOUDIANDEJIAZHIBUDUANBEIGOUWUZHONGXINBUHUO,BUJINCHENGWEIXINXIANGMUDE“XIJINGWANGPAI”,YEDUIBIAOGANXIANGMUGONGGUSHICHANGLINGXIANDIWEI、YINLINGWEILAIXIAOFEIXINFANGSHIJUYOUZHONGYAODEJIEJIANYIYI。

WEIYUZHONGGUOQIAODOUJIANGMENCHENGSHIZHONGZHOUBEIXINQUCBDHEXINDIDUANDEJIANWEIGUANGCHANG,ZIQIDONGZHAOSHANGYILAI,YIYOUCHAO20GEGUOJISHOUDIANPINPAIJINZHU,YIJICHAO80GEZHONGLIANGJIMINGXINGPINPAIZUCHENGDUOYUANSHISHANGPINPAIJUZHEN,ZHAOSHANGLVJIN80%,CHENGWEIMINGFUQISHIDE“SHOURUJIANGMENGUOJIPINPAISHOUGEJI”。

多多下注彩票939YI“SHOUDIANJINGJI”ZUOWEIPAIMIANXIUCHUCHAYIHUADAFADEJIANWEIGUANGCHANG,BEIHOUGENGDONGDEBENDISHICHANGQINGKUANGJIXIAOFEIZHEZHENSHIXUQIU。

ZHIDEGUANZHUDESHI,QUNIANGDPSHOUPO3000YIDEJIANGMEN,JUJILEDALIANGBENTUJIHUAQIAODENGZHUZHONGPINZHIGAOXIAOFEIRENQUN,DANCUNZAIBENDIXIAOFEISHUIPINGBUPIPEIDEQINGKUANG。

多多下注彩票939JIANWEIGUANGCHANGJIJIYINRUGUOJIPINPAI,YISHOUDIANZITAI“KOUKAI”JIANGMENSHICHANG,TIANBUQUYUKONGBAI,BEIHOUYINZANGLIANGDAZHAOSHANGLUOJI:

YIFANGMIANMANZUBENDIXIAOFEIZHEZHUIQIUPINZHISHENGHUOJIGEXINGHUADEXUQIU,POJIEXIAOFEIWAIYIPINGJING;

LINGYIFANGMIAN,TOUBUPINPAIDAILAIDE“JIJUXIAOYING”,JIANGXIYINGENGDUOXINWANJIARUJU,FENGFUJIANGMENSHICHANG。

TONGSHI,JIANWEIGUANGCHANGTONGGUO“GUOJI+FUHEWENCHUANG+YULETIYAN+ERTONGQINZI”DENGDUOYUANPINPAIYETAI,ZUHECHUGENGWEIFENGFU、GENGYOUCENGCIGANDESHENGHUOPINZHI,SHENGJIJIANGMENXIANSHIDANDIAODELINGSHOU、BAIHUO、FUWUPEITAOYETAIZUHE。

✦ 个性&文化当道,开启潮流“新引擎”

如今,时尚消费的主力群体潮流触角敏锐且广泛,健威广场在服装品牌引入上除了看中功能性之外,还赋予了更多个性、文化、社交等心理层面的内容。

多多下注彩票939SUZAOXIANMINGDEPINPAIDNA,YITUWEITONGZHIHUASHICHANG:YONGYOUSHISHANGJIETOUHUADEDAIMINGCIDETOMMY JEANS;YUNHANMEISHIFENGGEDENIUYUESHISHANGPINPAIDKNY;ZHUZHONGZHANGXIANXIANTIAOMEIGANSHEJIDECK JEANS;CHUANCHENGLEGUIZUXUETONGDEA/X;FENGMISHISHANGQUANDEYIDALISHECHIPINPAIDEGAIA;GAOJIQINGSHEPINPAICOACHSHOUBIAOPEISHI…ZHEILEIZHUDADUTEXING、JIAZHIRENTONGGANDEPINPAI,JIANGSHENSHOUJIANGMENCHAONANCHAONVDEXIAI。

QIHENVXINGZHUIQIUYIFUZHUANGXIANSHIZISHENDEWENHUACENGCIHEPINWEI:JINGYUYUNYONGDINGJIDEYIDALIGONGYIDEPinko;SHENSHOUXIBANYAHUANGSHICHENGYUANQINGLAIDEADOLFO DOMINGUEZ…ZHEIXIEQINGSHE、GAODUANPINPAISHUXING,QUANMIANBUHUONVXINGFUSHIXUQIU,GENGYOUXIAOTISHENGJIANGMENDEXIAOFEIDANGCI。

多多下注彩票939WAJUEQIAODOUSHIMINXIANGWANGYUNDONGDESHISHANGSHENGHUOFANGSHI:TUIXINGQUANMINJIANSHENRECHAODEMEIGUOYUNDONGPINPAIUA;LISHUYUEmporio ArmaniPINPAIZHIXIADEJIANSHENFUZHUANGEA7;YIFASHISHISHANGQIZHICHENGXIANYOUYAYUNDONGDELACOSTE…JIANWEIGUANGCHANGYINLINGYUNDONGCHAOPAIDEXINGQI,JIANGWEIJIANGMENGUAQIYUNDONGFENGCHAO。

YINRUYISHANGFENGFU、GEXINGHUADEFUZHUANGPINPAI,JIANWEIGUANGCHANGMANZUXIANDAIQIAODOUFUHEXINGKEQUNDUIZHICHANG、SHEJIAO、XIUXIAN、YUNDONGDENGBUTONGCHANGJINGXIADEZHEZHUANGXUQIU。TONGSHI,XIANGMUGENGZHONGSHIXIANXIACHANGJINGDECHENJINSHITIYAN,LIANTONGPINPAISHANGHUDAZAOJIXIAOSHOU、ZHANSHI、TIYANDEKONGJIAN,YIYINGHEXIAOFEIZHEDEQINGGANSUQIUHESHENGHUOFANGSHI。

✦ 头部品牌效应,美妆零售“教科书”

多多下注彩票939ZAIQUANQIU4QIANYIDEMEIZHUANGXIAOFEILIANGJIZHONG,ZHONGGUOSHICHANGDEGONGXIANBURONGHUSHI。GUONEIXINZHONGCHANDEJUEQIHE90、00HOUXINXIAOFEIFENGCHAORANGMEIZHUANGXINGYECHIXUBAOCHIGAOSUZENGZHANG。

DANGMEIZHUANGFENGKOUGUAXIANGXIACHENSHICHANG,MUQIANJIANGMENJINYOURUDHC、OULAIYADENGPINPAIKEXUAN,NANYIMANZUXIAOFEIZHEDUIGUIGE、PINZHIDEDUOYANGXUANZE。

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✦ 挖掘“陪同经济”,引领“溜娃”新方式

GUANZHUDAOQIAODOUJUEQIDEZHONGCHANJIEJI,YIJIERTAIZHENGCELIHAO,JIANWEIGUANGCHANGSHENWA“JIAZHANGPEITONGJINGJI”,ZHENDUIZHEILEIXIAOFEIKEQUNDUIWENHUANEIHAN、JIAOYUPINZHIDEZHONGSHICHENGDU,ZAIERTONGYETAIPINPAIBUJUSHANGJUJIAOYUJIATING、QINZI、YIZHI、WANLE、IPNAIZHIJIAOYUDENG,TONGGUODUOZHONGXIAOFEIREDIANDAKAIERTONGSHICHANG。

XIANGMURUYINRUSHOUDIANPINPAI、KAICHUANGLE“WANJUCHAOSHI”GAINIANDEWANJUFANDOUCHENG,LIANTONGGELEIGUOJIJIAOYU、ERTONGPINPAI,ZAIJIASHANGJIANGMENSHOUGEERTONGZHUTIXISHOUJIANDENGERTONGPEITAO,XIYINJIANGMENJIATING“LIUWA”、TISHENGPEITONGSHUXINGYUPINZHIGAN。

✦ 娱乐升级+复合创新,秀出体验致胜法宝

TIYANSHIDAI,JIANWEIGUANGCHANGYIZHISIKAORUHEDAIJIXIAOFEIZHEYIGEHAODEXIAOFEITIYAN。XIANGMUTONGGUOSHOUDIAN+ZHULIDIANXINGSHI,ZAIPINPAIDAZAOSHANGGENGTONGGUOYULECHANGJINGKONGJIANSHENGJI,HEFUHECHUANGXINTIYAN,JIHUOLEXINHUOLI。

TAIHEYINGCHENGZUOWEIJIANGMENSHOUJIAGAODUANYINGCHENG,YIZHULIDIANXINGSHIJINZHUJIANWEIGUANGCHANG,SHEYOU7GETING、1100GEZUOWEI,QUANBUCAIYONGJIGUANGFANGYINGSHEBEI,BAOHANQUANQIULINGXIANDEDUBIQUANJINGSHENG、TAIHEJUMUTING、4DXTING,TONGSHIQUANBUYINGTINGNEISHEYOUSHOUCHUANGDELVSEXIANYANGWUMAIJIANKANGXITONG,RANGXIAOFEIZHEZAIGUANYINGZHONGDEDAOQUANMIANDESHENGJI。

多多下注彩票939JIANWEIZIZHUPINPAIJIANWEIJIAJU,RONGHUI“SHISHANGDUOYUAN、XIANQUHUOLI”DELINIAN,YI“JIAJU+”GAINIANDAZAOJIJIAJU、JIADIAN、SHUJI、KAFEI、MEISHIYUYITIDEKAIFANGTIYANKONGJIAN,YESHIJIANGMENSHOUCHUANGFUHEXINGWENHUASHENGHUOKONGJIAN,ZHUZHONGKONGJIANYUCHANPINHUDONGTIYAN,GENGNENGTIXIANJIANWEIDUYOURENXINGHUALINIAN。

DAZAOFANYULEZHONGXIN,JIANWEIGUANGCHANGJIANGYOUXI、YINGSHI、DONGMANHETIYUDENGDUOYUANWENHUAYULEXINGTAIJINXINGSHENDURONGHEYUZHUANHUA,DATONGXIANSHANG、XIANXIAYULETONGDAO。

✦ 餐饮界的“顶级流量”,消费频次不断拓宽

多多下注彩票939ZHUAZHUJIANGMENSHIMINDEAICHIAIHEDESHENGHUOXIXING,JIANWEIGUANGCHANGYINRUNAIXUEDECHA、WALAIDA、HAIYINHAIJI、XICHA、MAIDANGLAODENGJUYOUZHIMINGDUHEWANGHONGPINPAI,YICIJINXINGYINLIU,ZHEILEICANYINTONGGUOFUWUHEPINLEI,XIYINXIAOFEIZHEPINFANDAKA,TIGAOXIAOFEIPINCI,SHIXIANLIULIANGTUOKUAN。

✦ 接地气的本土属性,情怀品质惊喜满满

多多下注彩票939GUOJIHUADEPINPAIZHIWAI,JIANWEIGUANGCHANGGENGDONGDEBENDIXIAOFEIZHEDE“QINGHUAISHUXING”,JIEDIQIDIYINRUQIJI、AIMEILIDENGYIPISHENSHOUDANGDIRENXIAI、JUYOUBIJIAOGUDINGHEPANGDAKEQUNDEBENDIPINPAI。

多多下注彩票939JIANWEIGUANGCHANGGENGHUIDUIZHEIBUFENPINPAITIGONGSHENGJI、DINGZHIDEMENDIAN,TISHENGPINZHIGAN,YEWEIXIAOFEIZHEDAILAIJINGXI。

 02 

用场景触动生活

用品质服务圈粉

多多下注彩票939“SHOUDIANPINPAI”JIANGWEIGOUWUZHONGXINDAILAIDUYIWUERDESHANGYETEXING,ERPINPAIFUNENGZHIWAI,JIANWEIGUANGCHANGGENGZHONGJINDAJIANDUTEDESHENGHUOCHANGJING、DUOYUANFENGFUDEYETAIZHUTI,YIJIGAOGUIGEDERUANYINGJIANPEITAO,TONGGUODUOWEIDUZHANXIANSHANGCHANGDEYUNYINGSHILI。

✦ 独特侨都文化基因

YI“SHANSHUIDUIBAI”ZHIMINGZHUANHUAWEISHANGYESHEJILINGGANBINGFUYIKEJIYUANSU,SHIWAIHEPANQINSHUIZHANGLANG、DAXINGHUWAIGUANGCHANG、DINGCENGZHUTIKONGZHONGHUAYUAN……“YIBUYIJING”CHUANLIAN,HUANXINGJIANGMENDUTEWENHUA。

✦ 多重业态主题呈现生活场景

TONGGUOFUZHUANG、JINGPIN、CANYIN、ERTONG、TIYANDENGDUOZHONGYETAIZUHE,YU“JIEDIQIDEGUOJIHUA”PINPAITIANRANQIHE,YI“YICENGYIZHUTI”DAZAODUTEKONGJIANTIYAN,CONGBAITIANDAOWANSHANGQUANFANGMIANMANZUXIAOFEIZHEXUQIU。

QIZHONG,JIANWEIGUANGCHANGDAZAODE“XINGHUAYOUNG”JINGCAIZHUTIJIEQU,ZAIZHUTISHIJI、JUCAN、WANLE、CHAOLIUSHANGRONGHE“DITANJINGJI”+“YEJINGJI”,CHUANGZAOJIANWEIGUANGCHANGZHUANSHUDEWENHUA“XIUCHANG”。

✦ 首创智能新风停车场

JIANWEIGUANGCHANGWEIJIANGMENDIYIGEYINRUXINFENGXITONGDEDIXIATINGCHECHANG、YUGONGDIANJUXIESHOUDAZAOCHENGQUZUIDADEDIANDONGQICHECHONGDIANZHAN、JIANGMENSHIDIANDONGQICHECHONGDIANZHANZHONGDIANSHIFANXIANGMU。

✦ “不打烊”式全维度服务

多多下注彩票939JIANWEIGUANGCHANGYIQUANQIUHUASHIYEFUNENGFUWU,LIANTONGQUANQIUTOP5FANGDICHANZIXUNJIGOUZHONGLIANGLIANXINGTIGONGGEXINGHUAFUWU,DAZAOZHUANSHUMUYINGSHIYUXIYANSHI。“BUDAYANG”SHIQUANWEIDUSHANGHUFUWUXITONG、QUANQUDAOZHINENGHUAHUIYUANFUWUXITONG。

✦ 多元的生活品质圈层

XIANGMUZIDAIGOUWUZHONGXIN、XIEZILOU、ZHUZHAI,JUJIZHONGGAOCENGRENSHI,GENGPINGJIEJIANWEIQIYEJITUANZUOWEI“ZIJIAPINPAI”ZAIJIANGMENBENDIJIANLIDELIANGHAOKOUBEI,PEIYUPANGDAKEQUN,WEIBEIXINSHANGQUANSHANGYEFAZHANZHURUXINDEHUOLI。

 03 

深挖品质与城市共融

首个“新贵生活心享地”的成长记

JIANWEIJITUANYISHENGENGJIANGMEN27ZAI,ZAIGUONEIYINGDESHICHANGKOUBEI,DAZAOSHOUGESHANGYEZONGHETIZUOPIN——JIANWEIGUANGCHANG,YINZHENGLEJITUANYIBUBUZHULICHENGSHISHANGYEGONGTONGCHENGZHANG。

JIANWEIGUANGCHANGZUOWEICHUANGJIANGMENTUPAIJILUDESHANGZHUDI,ZAIJIANWEIJITUANJIANGXINDAZAOXIA,XIANGMUYU2018NIAN9YUEFENGDING,QIAODOUZHANXINDESHANGYEZONGHETIJIJIANGYINLINGJIANGMENSHANGYEQIANJINBUFA。

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2019NIAN12YUE,JIANWEIGUANGCHANGQUDECHAO80JIAGUOJIPINPAI+JIN80%ZHAOSHANGLVDECHENGJI,QIGUOJIHUA+JIEDIQIDESHOUDIANPINPAIDAFA,KAICHUANGLEJIANGMENSHANGYEDICHANDEXIANHE。

JIANWEIJITUANZHUANZHUMEIGEXIJIEDEZHUIQIU,XIHUODUANZAOJINGGONG,MUQIANNEIZHUANGJINDUYIWANCHENG50%、JIDIANJINDUWANCHENG90%、ZHULIDIANYIJINCHANGZHUANGXIU、WAIGUANGCHANGJINDUWANCHENG85%。

2020NIANSHIFENGGUOJIADALITUIJINYUEGANGAODAWANQUJIANSHE,ZUOWEIJIANGMENZHUGANDAOBAISHIDADAOYUJI7YUEWANCHENGSHUANGXIANG8CHEDAOKUOJIAN,WEIYUKUOJIANLUDUANBEIXINQUHUANGJINDIDUANDEJIANWEIGUANGCHANGLIANTONGJINZHUPINPAIYEJIANGYU11YUE28RIKAIYE,WEISHANGYEYIHOUFUSUHUINUANZHURU“QIANGXINJI”!(GUANZHUJIANWEIGUANGCHANGWEIXINHAOkinwaiplaza,SHISHILEJIEGENGDUOPINPAIGENGXINYUJINGXI)YIZUODUSHUYUQIAODOUJIANGMENDE“XINGUISHENGHUOXINXIANGDI”,JIANGQIAODONGJIANGMENTIYANSHISHANGYEXINWEILAI。

JIANWEIGUANGCHANGXIANGMUWAILIMIAN

27NIANLAI,JIANWEIJITUAN“GAOPINZHI”DEPINPAIXINGXIANGJUNZAIHEZUOHUOBAN、XIAOFEIZHERENKEDENGFANGMIANSHOUHUOHAOPING。DONGDECHENGSHIFAZHANXUQIU,YIJIDUIBENTURENWEN、PINZHIZHUIQIUDEZHONGSHI,JIANWEIGUANGCHANGDELIANGXIANG,BIJIANGHUYINGBENDIXIAOFEIZHEXINZHONGDUI“XINGUISHENGHUOXINXIANGDI”DEQIWANG。

当前阅读:不止做“首店收割机”,侨都打出国际化与接地气两大“王炸”

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