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时尚品牌网>资讯>100个项目实操,解读购物中心线上运营的“虚”与“实”

100个项目实操,解读购物中心线上运营的“虚”与“实”

| | | | 2020-7-8 11:32

GANGGUOQUDE618SHIYICHANGGOUWUDEKUANGHUAN,ERMIANDUIYIQINGDEFANFU,DIANSHANGHESHITISHANGYEDOUZAIJILIJIHUOQUANMINXIAOFEILI,GEDAGOUWUZHONGXINYEFENFENJIARUZHEIGEYUANBENSHUYUDIANSHANGDEJIERI,XUNQIUYIGEZHONGHUASHIFANGANHUIXUE。2020DESHANGBANCHANG,ZHENGGEXINGYEJIJITOURUSHUZIHUAXIANSHANGYUNYING,JISHIWEIYIQINGQIZIJIU,GENGWEIZHANGQIDEFAZHANGUIHUA。SHITISHANGYERUHEZUOXIANSHANGYUNYING?YENEIDUITADETANTAOJIMOSUOCONGWEIZHIBU。YINGZHIKEJIDE“SHANGOU”,YITAOWEIRAOGOUWUZHONGXINXIANSHANGYUNYINGDEPINGTAICHANPIN,YINGYUNERSHENG。JINSANGEDUOYUEYILAI,SHANGOUYIJINGSHANGXIANLE100GEGOUWUZHONG

GANGGUOQUDE618SHIYICHANGGOUWUDEKUANGHUAN,ERMIANDUIYIQINGDEFANFU,DIANSHANGHESHITISHANGYEDOUZAIJILIJIHUOQUANMINXIAOFEILI,GEDAGOUWUZHONGXINYEFENFENJIARUZHEIGEYUANBENSHUYUDIANSHANGDEJIERI,XUNQIUYIGEZHONGHUASHIFANGANHUIXUE。

2020的上半场,整个行业积极投入数字化线上运营,既是为疫情期自救,更为长期的发展规划。实体商业如何做线上运营?业内对它的探讨及摸索从未止步。
赢智科技的“闪购”,一套围绕购物中心线上运营的平台产品,应运而生。

JINSANGEDUOYUEYILAI,SHANGOUYIJINGSHANGXIANLE100GEGOUWUZHONGXINXIANGMU,ZAIYUNYINGTUANDUIHEGOUWUZHONGXINDEGONGTONGNULIZHIXIA,BUSHAOGOUWUZHONGXINQUDEJIEDUANXINGSHENGLI,SHOUHUOYOUYICHENGJI,DANYECONGSHUJUZHONGKANDAOXUDUOZHIDEYANJINHETANSUOZHICHU。JIYUZHEI100GEGOUWUZHONGXINDESHICAOJINGYAN,FENXIBUTONGYINGXIAOCHANGJINGHEYUNYINGMOSHIXIADESHUJU,JIEDUGOUWUZHONGXINXIANSHANGYUNYINGDE“XU”YU“SHI”。

“SHI”SHINEIXIESHIZHIJINRIGUANYUXIANSHANGYUNYINGYIDACHENGGONGSHIDELILUNYUFANGFA;“XU”ZESHINEIXIEHAIMOBUQING、TANBUDAODI,QUEYOUYONGYOUJUDAQIANLIDEFANGXIANG。

 01 

购物中心线上运营的“实”——线上数字化运营阵地是未来

多多下注彩票9392020KAINIAN,SHITISHANGYEYIPAIXIAOTIAO;ZUIZAOYIPISHIJIANXIANSHANGYUNYINGDEGOUWUZHONGXIN,KAISHICHANGSHIZHIBOBINGYUNZUOZIYOUXIANSHANGSHANGCHENG。TAMENDEMUBIAOHENMINGQUE——HUOZHE!YUNYINGZHEMENDAILINGZUHUMENCHONGCHUYINMAI,YUSHIZAIXIANSHANGKAIPIXINDAOLU。SUIZHEXIANXIALIULIANGHUINUAN,XIANGMUFANGZAICHUSHILEXIANSHANGYUNYINGZHIHOUHUIFAXIAN:TONGGUOXIANSHANG、SHEJIAOYUNYING,LIULIANGYOULEXINDETUPOKOU。XIANSHANGYUXIANXIA,TONGYANGSHILIULIANGDEJINGYING,TAMENZHIJIANKEYIHUXIANGDAOLIU,ZENGJIAXIAOFEIZHECHUDIAN、TUOZHANXIAOFEICHANGJING,LIYONGSHUZIHUADEYUNYINGGONGJU,DAZAOSIYUYINGXIAOCHANGJING,KEYISHISHANGCHANGHESHANGJIADOUHUODEGENGHAO。

XIAOCHENGXUDESHUZIHUAHUDONG,FENGFUDENEIRONG,BIANJIEDETIYAN,YIDINGCHENGDUSHANGBUZULEGUOWANGHUIYUANFUWUDEDUANCENG。HUIYUANSUOXUYAODEBUJINJINSHITINGCHEJIAOFEI,HUOZHEDAOHANGDITU。XIAOFEIZHESHENGHUOZAISHUZIHUADEHUANJINGLI,YUANLAIBIXUTONGGUODAZHONGDIANPING、MEITUAN、TAOBAO、XIAOHONGSHU、DOUYINDENGGONGJUCAINENGSHIXIANDESHIQING,XIANZAIDOUKEYIZAISHANGCHANGDEXIAOCHENGXUSHANGSHIXIAN。GENGHAODEHUIYUANFUWUYIWEIZHEGENGQIANGDEZHANXING,GENGDUODESHENGYI。

多多下注彩票939ZAISHISHIXIANSHANGYUNYINGGUOCHENGZHONG,SHANGCHANGGUANLIZHEYUSHANGHUJINGYINGZHEZHIJIANDEGUANXIYEFASHENGZHEGAIBIAN。GOUWUZHONGXINDEZHENGTIYUNYINGYOULAIYUSHANGHUDEJINGYINGXIAOLV,ERSHANGHUDEXIAOSHOUCHENGJIYOULAIYUCHANGDELIULIANGGONGJI,TAMENZHIJIANDEGUANXICONGZULINZHUANWEIXIANGFUXIANGCHENGDEGONGYINGGUANXI。

根据赢商大数据的分析,行业平均的掉铺率超过20%的警戒线,有的甚至高达50%,而此时品牌的入驻,也更加关注场子是否具有更强的运营能力,是否具有协同共营的态度和方法。
无论是自研系统,还是采用了赢智的Saas化产品,大家都充满期待,小程序平台所孕育出来的模式延续了当年App、O2O时期的设想。结合私域流量、社群运营更符合商场客群的场景,融合电商交易互动的玩法,与线下实体业务场景结合起来,这是传统会员CRM系统的巨大升级,但也不止步于会员管理,这是真正数字化运营平台。

✦ 私域流量的营销

多多下注彩票939XIAOCHENGXUDESIYULIULIANGWANFAHENDUO,MUQIANYINGZHIPINGTAIYISHANGXIANGOUWUZHONGXINXIANGMUZAIGUOQUSANGEDUOYUEDEYUNYINGLI,GONGXINZENGHUIYUAN80YUWAN,CHAOGUO200WANCIDEXIANSHANGHUDONG,WEIXIANXIADAOLIU50WANYURENCI,DAIDONGXIAOSHOUESHANGYIYUAN。

GOUWUZHONGXINDEXIAOCHENGXU,ZAIYINGXIAOSHANGKEYIGENGHAODILIYONGSHEJIAOLIEBIANDESHUXING、SHEQUNYUNYINGDECHANGJING,BIRUZHULI、TUANGOU、FENXIAODENG,CHUCIZHIWAI,CUXIAOXINGSHOUDUANRUMIAOSHA、QIANGQUANDENGYEBIBUKESHAO。XIAOCHENGXUSHIGEZAITI,KEYICHENGZAIYINGXIAONEIRONG,KEYICHENGZAIGONGYUTUIGUANGLIULIANG,KEYISIYULIEBIAN,YEKEYIJIANGLIULIANGDAORUDAOJIAOYIHUANJIE,DAORUDAOMENDIAN,DAORUJIHUIYUANFUWU。

JIEZHUSHEJIAOCHANGJINGKEYIWEICHANGZIKUAISUXUSHUI,ZAIXIAOCHENGXUZHONGFAQIYICHANGZHULIHUODONG,DUANDUANLIANGRINEIKEYIXINZENGJINWANMINGHUIYUAN,LIEBIANXIAOLVDA72%,JISUOYOUZHULIFAQIRENZHONG28%SHITONGGUOSHANGCHANGDETUIGUANGZHIJIEFAQIZHULIHUODONG,ER72%SHIYOUHAOYOUFENXIANGLIEBIANERLAI,LIEBIANXIAOLVYUEGAO,HUODONGSUOJIQIDESHEJIAOLIEBIANLANGHUAYUEDA,FANWEIYUEGUANG。ZUIZHONGHUODONGHEXIAOLVGAODA96%,BUJINXINZENGLEHUIYUAN,HAIYINLIUXIANXIADAIDONGLEXIAOLIANG。

TIANNINGWUYUEDEDIANYINGYUANZAIWEIKAIYEDEQINGKUANGXIA,TUICHUYINGCHENGYUSHOUKAHEDUIHUANQUAN,YIWANCHENGYUSHOU2000 DAN;SHENYANGHUAYUANCHENGCEHUADE“CHIDUOSHAOSONGDUOSHAO”DEMAIZENGHUODONG,DAIDONGLEQUANCHANGDEDACANYETAIXIAOSHOU,BINGZAIHOUXUDEBANGEYUENEICIJIFUGOUCHAOGUO90%;LIYINGGUANGCHANGCEHUACHAOZHIMIAOSHAHUODONG,TUICHUYIFENQIANGGOULIRENYUCANYINQUAN、ZHIBOQIANGGOUFULIQUANGONG3WANFEN,HEXIAOLVDA65%,YINLIUDAOCHANGWANYUREN,YUJIDAILAIXIAOSHOUE200WAN;SHENGLONGGUANGCHANGDEYOUHUIQUANWEIXIANXIAYINLIU2WANYUREN;

DONGFANGMAODECHIXUMIAOSHAHUODONGDAILAISHUWANXINZENGHUIYUANYONGHU。

SHANGCHANGDIAODONGSHANGHUYIQIDAZAOHUODONG,TUICHUBAOPIN,DOUSHIWEILIULIANGDEJINGYINGZUOZHUNBEI,ZHEIXUYAOSHANGCHANGTIGONGGUANGGAODEZHICHI。YIGEGOUWUZHONGXINDEKEYONGGUANGGAOZIYUANQISHIHENDUO,BIRUCHANGNEIDEGUANGGAOWEI、HUDONGPING,SHEQUN、XIANSHANGDEGONGZHONGHAO、FENSISHEQUN、XINXILIUGUANGGAODETOURUDENGDENG。

✦ 会员服务延展

ZUOWEIYIGEGOUWUZHONGXINDEXIAOCHENGXU,XUYAOJUBEIJIAOQIANGDEHUIYUANFUWUSHUXING,YOUZHIHUITINGCHE、CHANGNEIPINPAICHAXUN、YOUHUIXINXITUISONGFUWU,HAIYOUHUIYUANWUGANJIFEN、JIFENDANGQIANHUA、ZHOUBIANWAIMAIPEISONGDENGFUWU,TISHENGHUIYUANTIYAN。

停车缴费功能

多多下注彩票939YUELAIYUEZHINENGDETINGCHEFUWU,ZHENGZAIDIANFUCHUANTONGDETINGCHEJIAOFEIMOSHI,RANGGUKEKAICHERUCHANGLICHANGDOUNENGXIANGSHOUBIANJIEDETINGCHEFUWU。ZAIGOUWUZHONGXINDECHANGJINGZHONG,CHEWEIYULIANG、TINGCHEWEIZHAOXUN、JIFENDIKOUTINGCHEFEI、WUGANLICHANGDENG,TINGCHEFUWUYUHUIYUANFUWUDERONGHE,JIANGGENGJIATISHENGHUIYUANDAOCHANGDETIYAN。

积分当钱花

多多下注彩票939HUIYUANJIFENSHIGOUWUZHONGXINCHANGJIANDEHUIYUANYUNYINGMOSHI。RUJINJIEHEXIANSHANGYINGXIAOPINGTAI,JIFENDEWANFAJIUGENGFENGFU。GUKEBUJINZAIXIANGOUWUKEZIDONGJIRUHUIYUANJIFEN,HAIKEYIZAIXIADANGOUMAISHANGPINSHI,JIFENDANGQIANHUA;SHIYONGJIFENJINXINGXIANJINDIKOU,WANCHENGJIFENYUXIANJINDEHUNHEZHIFU。ZHEITIGONGJISHANGCHANGYIGEQUANXINXIAOHAOHUIYUANJIFENDEZHONGYAOTUJING,XINGCHENGLIANGHAODEJIFENCHURUBIHUAN。TIANNINGWUYUEGUANGCHANGKAITONGJIFENDANGQIANHUAYIHOU,XIANGGUANSHANGPINXIAOSHOUETISHENG120%。

多多下注彩票939HUIYUANJIFENSHIGOUWUZHONGXINCHANGJIANDEHUIYUANYUNYINGMOSHI。RUJINJIEHEXIANSHANGYINGXIAOPINGTAI,JIFENDEWANFAJIUGENGFENGFU。GUKEBUJINZAIXIANGOUWUKEZIDONGJIRUHUIYUANJIFEN,HAIKEYIZAIXIADANGOUMAISHANGPINSHI,JIFENDANGQIANHUA;SHIYONGJIFENHEYOUHUIQUANJINXINGXIANJINDIKOU,WANCHENGJIFENYUXIANJINDEHUNHEZHIFU。ZHEIBUJINTIGONGJISHANGCHANGYIGEQUANXINXIAOHAOHUIYUANJIFENDEZHONGYAOTUJING,GENGSHIJIDATIGAOLEHUIYUANDETIYAN,CIJIXIAOSHOU。TIANNINGWUYUEGUANGCHANGKAITONGJIFENDANGQIANHUAYIHOU,XIANGGUANSHANGPINXIAOSHOUETISHENG120%。

商场好货到家服务

多多下注彩票939ZHENGHONGCHENGJIEZHUSHANGOUTUICHULEZIJIDEDAOJIAFUWUXIAOCHENGXU【ZHENGHONGYOUFUN】,YONGYOULEZIJIDEWAIMAITIXI,YONGYUFUWUZHOUBIAN100WANRENQUN。MUQIANYIYOUYUE70JIACANYINSHANGHURUZHU,XITONGDUIJIEFENGNIAOPEISONGPINGTAI,SHIXIANZUIKUAI11FENZHONGPEISONGDAOJIA。

6.12-14RISHANGXIANSHIYUNYING,WAIMAIMIANWAISONGFEI,GESEMEISHI5ZHEQI,12RIDANGTIANWAIMAIDINGDANLIANGYUBAIDAN,PINGJUNPEISONGSHIZHANGJIN27FENZHONG,DADATISHENGLESHANGCHANGCANYINYEDEHUOLIHEZHOUBIANKEQUNDEFUWUTIYAN,ZENGQIANGYONGHUZHANXING。ZHENGHONGSHANGYEJITUANXINXIZONGJIANWANGJUNFENGBIAOSHI:“XIANSHANGDEXIAOCHENGXUTIXIWEILAIHUIBUDUANFENGFUHEWANSHAN,TIGONGGENGDUOYUANDEGUKEFUWU,CHUANTONGXIANXIALISANDEXITONGDOUHUITONGYIDAOXIANSHANGLAI。”

✦ 商户服务共赢

YINGZHIKEJIDESHANGOUPINGTAICHANPIN,ZAISHANGJIADUANDEFUWUSHANGTOURUHENDA,MUQIANPINGTAISHANGLEIJIYOU8000GESHANGHURUZHU,1WANDUOMINGDAOGOU,KAITONGSHANGJIACHAOGUO9WANJIANSKU,ZHIQUANYIWANYUCI。

自助制券、上货、销售、订单管理

多多下注彩票939XIAOCHENGXUKEYICHENGWEISHANGJIAJIANDANBIANJIEDEYUNYINGGONGJU,BIRUTONGGUOXIAOCHENGXUGONGJULAIZIZHUZHIQUAN、ZIZHUSHANGHUO、HEXIAOKAQUAN、KAIZHANZHIBO、GUANLIDINGDANDENG。

交易分账第一时间把钱分给商户

WEILETISHENGSHANGHUYUSHANGCHANGDEXIETONGXIAOLV、SHIFANGSHANGJIAHUOLI,SHANGOUCHENGWEIYENEIDIYIPITUICHUZHIFUZIDONGFENZHANGDEPINGTAI。XIAOCHENGXUZIDONGFENZHANGGONGNENGYUWEIXINZHIFUSHENDUHEZUO,ZIJINANQUANKEKAO,SHANGHUZUIKUAIKEYIT 0SHOUDAOHUOKUAN,WUXUDIANZI,LIUCHENGSHANGJIDADEJIANQINGSHANGCHANGYUDIANZHANGDECAIWUDUIZHANGGONGZUOLIANG,SHANGJIAKEYITONGGUOXIAOCHENGXUZIZHUWANCHENGSHENQINGRUZHU,JIANDANGAOXIAO。

MUQIANYIJINGYOU4000GESHANGHUYIJINGWANCHENGHUOZHENGZAISHENQINGKAITONG,KAITONGHOUSHANGHUDEMANYIDUKEYITISHENG20GEBAIFENDIAN,ZHEIXIANGFUNENGFEICHANGZHONGYAO,RUGUOFEITONGSHOUXIANGMUMEIYOUBANGSHANGHUJIEJUEZIJINLIUZHEIYIGENBENWENTI,SHANGHUDECANYUDUJIANGDADAZHEKOU。

节约商户成本,提高利润

XIANSHANGDEYUNYINGSHIXIAOSHOUCHUJIAODEYANZHAN,XIAOFEICHANGJINGSHANGCONGCHANGNEIJISHIFUWU,KUOZHANDAOCHANGWAIDUOSHIDUANXIAOFEICHANGJING。TONGSHIZAIYIHOUWAIMAIXUQIULIANGCHIXUZENGJIA,ERMEITUANDENGWAIMAIPINGTAIGAOCHOUCHENGBILI,RANGSHANGHUMIANLINZHELIANGNAN。SHANGOUPINGTAIWEICHANGNEIDECANYINPINPAITIGONGLESHANGCHANGBANDEWAIMAIFUWU,XIANGBIGEDAWAIMAIPINGTAIGAODA22DEKOUDIAN,SHANGCHANGWEIDEWAISONGFUWUSHI0KOUDIAN,SHISHANGJIADEYIJIEYUECHENGBEN,TIGAOLIRUN。ERSHANGOUPINGTAILITIGONGWANSHANDEWULIUTIXI、QINGLIANGHUADEDINGDANGUANLI,WEICANYINDEWAIMAIFUWUTIGONGLEJICHU。

商户培训与管理

DUIYUSHITISHANGYERENLAISHUO,XIANSHANGYUNYINGSHIXINKETI,JIBIANERRUMURAN,DANSHICAOQILAIYIJIUSHIXINBING,SUOYIXITONGHUADESHANGHUPEIXUNJIWEIZHONGYAO。RUHERANGBUDONGXIANSHANGWANFADESHANGJIA,NENGGOUKUAISUSHANGSHOU,ZHEIYIFANGMIANKAOYANLECHANPINZAISHEJIHUANJIEDEJIANDANYICAOZUOCHENGDU,LINGYIFANGMIAN,YEDUISHANGCHANGGUANLIZHEDEZUZHINENGLIHEPEIXUNNENGLITICHUTIAOZHAN。

YINGZHITUANDUIBINGCHENGYUKEHUGONGTONGCHENGZHANG,ZUOGENGZHIHUIDESHENGYIDEZONGZHI,LIANSHOUYINGCAISHANGXUEYUAN,GONGTONGKAIBANYINGXIAOZENGZHANGXUNLIANYING。ZHEISHIYINGZHIKEJIWEIGOUWUZHONGXINKEHUDAZAODEZHUANSHUXUEXIPINGTAI,KECHENGZHONGRONGHELECHANPINDELINIAN、TONGGUOZHONGDUOGOUWUZHONGXINXIANGMUZONGJIECHUDEJINGYAN、YIJIGECHANGYOUXIUDEANLI,BANGZHUZAIYUNXINGGOUWUZHONGXINXIANGMUZHONGDESHANGCHANGGUANLIZHE、SHANGHURENYUAN,NENGGOUKUAISUZHANGWOXIANSHANGYUNYINGDEJINENG,BAZIJIDEPINPAIZUODEGENGHAO,BAXIAOSHOUZUODEGENGCHUSE,BAFUWUZUODEGENGDAOWEI。

 02 

购物中心线上运营的“虚”——直播的优与忧

多多下注彩票939MUQIANSHANGOUPINGTAILEIJIYIWANCHENGLE300YUCHANGXIAOCHENGXUZHIBO,HAOWUYIWEN,ZHEISHIYIZHONGXIYINYANQIUDEYINGXIAOXINGSHI,XIANGBIDOUYINKUAISHOUZHEILEIZHIBOPINGTAI,WEIXINXIAOCHENGXUZHIBOKEYISHIXIANBIANKANBIANMAI,KEYIGAOXIAODIJIANGPUGUANGZHUANHUAWEIXIANXIALIULIANG,XIANGBIMAIHUOWEIZHUDETAOBAOZHIBO,XIAOCHENGXUZHIBOYOUNENGGENGHAODIJIEHECHANGJINGHESHEQUNLIULIANG,GENGJIASHIHEGOUWUZHONGXIN,XUDUOGOUWUZHONGXINXIANGMUTONGGUOBUTONGDEXINGSHIKAIQIZHIBOYINGXIAO,BUJINHUODELEHENHAODEXIANSHANGPUGUANG,YEBANGSHANGJIASHIXIANLEDAIHUO。

壹方城策划知名主持人与总经理直播云逛壹方城,带动了场内30多个商家的品牌宣传和销售,推广的业态丰富,除了美食、服装多多下注彩票939零售、美妆,还有汽车服务等多业态,直播中不仅以走播形式带观众云逛街,探店特斯拉,带观众云驾乘体验,该场直播带动销售额超百万。正弘城在618持续一周的直播中,组织多个美妆品牌开展直播销售活动,获得30万 的观看,销售额突破500万。

多多下注彩票939ZHIBOZAIQIANDUANZHANXIANDESHUJUYOUGUANKANRENCI、DIANZANSHU、PINGLUNSHUDENG,KEZUOGUOZHIBODEDOUZHIDAO,GUANKANCISHUHEDIANZANCISHUDOUBUNENGFANYINGZHIJIEXIAOLIANG,ZAIZHIBODAIHUOJINGJILI:XIAOLIANG=YONGHUSHU*JIAGEYOUHUILIDU*KEDANJIA*KUCUNSHENDU。DANGOUWUZHONGXINDEZHIBOZHINENGYIXIAOLIANGZUOBIAOZHUNMA?BURAN。YUCHUNXIANSHANGDAIHUOZHIBOBUTONG,GOUWUZHONGXINSHIYIGEDUOYUANDESHITIJINGYINGCHANGSUO,RUGUOSHUODIANSHANGDEZHIBOMAIHUOLEISIDIANSHIGOUWU,NEIMEGOUWUZHONGXINDEZHIBOYEXUKEYIGENGXIANGYICHANGZHENRENXIU,KEYIFUYUTAGENGJUCHUANGXINXINGDEZHIBOXINGSHI,ZHEILIJIANGYOUGENGGUANGDEXIANGXIANGKONGJIAN。

BIRU,HUARUNWUCAICHENGDETIYUPINPAIZHIBO,DAIRULEJIANSHENJIAOLIANDEYICHANGXIANSHANGYUNDONGKE;YIQIHENDUOCANYINPINPAIDAIGUANZHONGZOUJINHOUCHU,ZHANKAIMEISHIPENGRENZHIBO;ZAIRULIYINGGUANGCHANGZHUBOXIAOJIEJIEDEZOUBO,DAILINGGUANZHONGSHENLINQIJINGDETIYANGEGEPINPAIDETESE。

多多下注彩票939ZUOWEISHANGYEYUNYINGZHE,YINGGAIYAOZHONGSHIZHIBOZHEIZHONGXINXINGDEHUDONGCHANGJING,ZUOHAOZHIBOXUYAOTOURUQIHUA、YUNYINGTUANDUIDENGZHUDUORENLI,DANTONGSHIZHIBOYEJISHANGJIAHEDAOGOUDAILAILEYIGEGENGJIAXINYINGDEYINGXIAOQUDAO,ZONGJIEXIALAIWOMENKEYI:

多多下注彩票939ZAIXIANJIZHONGKEQUN,BIANYUYOUHUIJIAGECHUHUO;

JIEZHUHUODONGXIYINYANQIU,JINERSHIXIANPINGTAIPUGUANG;

多多下注彩票939SHENGSEJIEHEDECHUANDINEIRONG,SHIXIANPINPAIXUANCHUAN;

多多下注彩票939WEIMENDIANZHUANYAOHE,BANGDAOGOUYIQIMAIHUO。

GOUWUZHONGXINDEZHIBOXINGTAICAIGANGGANGQIBU,GUONEIZAIZHIBOMOSHISHANGZUIZAOTANSUODEYOUAJITUANCONGQIANNIANJIUKAISHICHANGSHI,MUQIANWEIZHI,YOUAGOUSHANGMEITIANJINXINGYUE150CHANG,LEIJIYIWANCHENGYIWANDUOCHANGZHIBO,QUANDAOGOUZHIBOYIJINGSHIYOUAYUNYINGDECHANGTAI。

YOUAGUFENWANGLUOYUNYINGSHIYEBUZONGJINGLIXUYONGBOJIESHAODAO,“GANGKAISHIDESHIHOUMEIDUOSHAOLIULIANG,DAOGOUZHIBOYICHANGZHIYOUJISHIRENGUANKAN,XIANZAIHENDUOPINDAOYEZHIYOUYIBAILAIREN,DANSHIDUIYUDAOGOULAISHUOZHEIYICIZHIBOFUWUDEKERENYEBIXIANXIADUO,ZHIBOYIJINGCHENGWEIYOUADECHANGTAI,WOMENDEDAOGOUXIGUANLEXIANSHANGXIANXIAGONGTONGFUWUKEHU,BUJINKEYIDAIHUOHAIKEYIZHONGCAO,XIANZAIYICHANGDACUZHIBOKEYIDADAO20WANRENGUANKAN,DAILAIDEXIAOLIANGYIZHAN20%,WEILAIHAIJIANGZAIZHIBOSHANGDAZAIGENGDUODEWANFA”。

 03 

购物中心线上运营的“虚”——千人千面的智慧商业已来

多多下注彩票939XIANSHANGYUNYINGSHIGAODUSHUZIHUADE,MEIYICIHUIYUANHUDONG、LIULAN、GOUMAIDENGXINGWEI,DOUFANYINGLEGUKEDEPINPAIPIANHAO、GOUMAIXUQIU,XIAOFEIXIGUANDENG,SHUJUZAIJILEICHENDIANGUOCHENGZHONGZHUJIANQINGXI,XINGCHENGDUIXIAOFEIZHEMIAOSHUDEGELEIBIAOQIAN。WOMENKEYITONGGUOSHUXUESUANFAMOXING,GENJUBUTONGBIAOQIANDEHUIYUANZUOCHUJINGZHUNHUA、GEXINGHUADETUIJIANYUZHANSHI,RANGSHITISHANGYEYEKEYICHENGWEIQIANRENQIANMIAN,QIANDIANQIANMIAN。

MUQIANPINGTAISHANGYIJINGLEIJISHUBAIWANCIDEHUIYUANHUDONG,SHANGYITIAODEXIANSHANGSHUJULEIJI,TONGSHI,WOMENZAIXIANXIAWEISHANGYETIGONGJIYUZUIXIANJINDEReIDSHIJUEKELIUFENXIJISHU,YIGEGOUWUZHONGXINXIANGMUMEITIANKEYIHUOQUJINYITIAOGUKEXIANXIAFANGWENGUIJI。ZHINENGAISUANFAKAISHIWEIJINGZHUNYINGXIAO,WEIYUNYINGJUECETIGONGZHICHI,BIRUWOMENKEYIZHENDUINIANQINGDEMAMAFAFANGMUYINGHUODONGYOUHUI,KEYIZHENDUIJIANGYAOLIUSHIDEHUIYUANZUODINGXIANGJIHUO,KEYIJIBUTONGDEXIAOFEIZHEYOUXIANZHANSHIBUTONGDESHANGPINHEYOUHUIHUODONG,KEYIPANDUANPINPAIGUANLIANDULAISHEJIGENGHAODEYINGXIAOZUHE。

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 04 

购物中心线上运营势在必行,且行且探索

XIAOCHENGXUZAIDICENGGONGNENGDEJIANSHESHANG,KEYIDUIJIEZHIFU、WULIU、ZHINENGKEFU、GUANGGAO、JINRONGDENG。QUDAOYEBUJINXIANYUWEIXINDEXIAOCHENGXU,HAIYOUZHIFUBAOTIXI、ZHIHUIPINGDENGXIAOCHENGXUDEBUSHU。ZAICHANGJINGCENGMIAN,MANZUWUDAHUIYUANYINGXIAOFUWUCHANGJING:

BAOKUOWUGANJIFEN、JIFENHUNHEZHIFUDENGHUIYUANJIFENFUWUCHANGJING:

多多下注彩票939DUIJIETINGCHE、CHANGNEIDITU、HUODONGYUFUWUYUYUEDENGSHANGCHANGFUWUCHANGJING;

JIYUSHEJIAOLIEBIAN、FENXIAODENGYINGXIAOHUDONGCHANGJING;

多多下注彩票939WANSHANJIYU“DAOJIA”YU“DAOCHANG”SHUANGXIANGDEXIAOFEICHANGJINGDEXIANSHANGSHANGCHENGCHANGJING;

YIJIYITUOHUIYUANHAILIANGSHUJUXINGCHENGBIAOQIANHUAGUANLI、ZHINENGHUATOUFANGDEQIANRENQIANMIANCHANGJING。

HONGRONGYUANJITUANGAOJIFUZONGCAI、SHENZHENSHIYIFANGSHANGYEGUANLIYOUXIANGONGSIZONGJINGLILIANGJIANFEIBIAOSHI:“SHANGCHANGXIAOCHENGXUDEBUSHUWEILAIJIANGCHENGWEIMEIGEGOUWUZHONGXINXIANGMUDEBIAOPEI,CHENGWEIXINSHIDAIDESHUZIHUAJIJIANZHIYI”。ZHEIYILANTU,YIZAIXIANXINGZHEDESHIZHANZHONGCHUBUCHENGXING,DANZHEIYIQIEHAIZHISHIKAISHI,WEILAIXUTANSUODENEIRONGHAIHENDUO。YINGZHIKEJIJIANGYUGENGDUOSHANGYEHUOBANTONGXING,GONGTONGDAZAOSHUZIHUADEZHIHUISHANGYE,YUSHANGHUGONGYING,YUXIAOFEIZHEGONGYING。

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