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时尚品牌网>资讯>ZUEE術男装茹关萁 :用打破边界的勇气逆势迎接2020新战场!

ZUEE術男装茹关萁 :用打破边界的勇气逆势迎接2020新战场!

| | | | 2020-7-2 10:48

多多下注彩票939RUGUANJIBIAOSHI,TAXIANGZUODEBIANSHIWULINGWUJIE、ZHONGXINGDEFUZHUANG。“QURIBENNEIBIAN,HUIFAXIANRIBENNANSHENGDEQUNKUCHUANQILAIYEHENSHISHANG。RUGUOHUANZAIZHONGGUO,NANSHENGCHUANQUNZI,ZHEIKENDINGSHIYAOBEIDANGZUOYILEI。DANWOMENZAIZUODEJIUSHIXIANGRANGDAJIANIUZHUANZHEIZHONGSIWEI,RANGNANSHENGCHUANYIFUYEKEYICHAOHEKU。”

多多下注彩票939JINNIAN,ZUEEDEMUBIAOSHIKAI15JIADIAN,ZAIZHUZHONGHUADONGSHICHANGDEZHONGXINZHIYU,XIANGSHANXI、GUIZHOUZAIZUOYANSHEN。

疫情,无疑给各实体零售上了一堂课。不少企业被迫关门,又有不少企业被迫转型,另谋出路,它们都在用不同的方式在这个时代留下印记。 人人自危,但又都不甘于现状,在历经黑暗期后,又绝地反弹,向阳而生。ZUEE男装,也如此。关闭部分不盈利的门店,优化内部结构,在最难的时候和员工一起只上半天班,所有的蛰伏,都等到了花开见日出的时刻。如今,ZUEE男装创始人茹关萁再坐下来和《新商网》对话,显得从容淡定,因为属于ZUEE的2020,才刚刚开始。

1

打破边界,重新定义中国男装

多多下注彩票939RUGUOSHUOHUOBIANQUANWANGDEWANGJUZHONGXINDINGYILENVTUANYIGUANDESHENMEIBIAOZHUN,NEIMEZUEENANZHUANGZAIMOUZHONGCHENGDUSHANGZHENGZAICHANGSHIGAIXIEDAZHONGDUIYUZHONGGUONANZHUANGDEJIDINGRENZHI。

多多下注彩票9392013NIAN,ZUEECHENGLI。CONGYOUXIANGFADAOCHUANGBANLUOSHI,RUGUANJIZHIYONGLEYIGEYUEDESHIJIAN。PINPAIZHUCE、SHEJIZHUANGXIU、PAOGONGCHANG、MIANLIAOCHANG、GONGYINGSHANG,YIQIHECHENG。ZAIXUANZESHI,ZHIXUANDAPINPAIDEDAIGONGCHANGHEZUO,RANGZUEEDECHANPINZHILIANGYIZHIBAOCHIZAIXIAN;ZHITIAOYOUZHIMIANLIAO,NINGKETIGAOCHENGBEN,YEYAORANGXIAOFEIZHECHUANZHESHUSHI……LEILIFENGXINGDEXINGGE、ZHUANZHUCHANPINXIJIEDAMODERENZHENTAIDU,ZAISUIHOUDEZUEEYUNYINGZHONGKEJIANYIBAN。

值得注意的是,从最开始,茹关萁就没有考虑作坊模式,铁定心未来要做品牌,将美学思想和独立表达在服装中体现出来,做出属于自己的时尚。

RUGUANJIBIAOSHI,TAXIANGZUODEBIANSHIWULINGWUJIE、ZHONGXINGDEFUZHUANG。“QURIBENNEIBIAN,HUIFAXIANRIBENNANSHENGDEQUNKUCHUANQILAIYEHENSHISHANG。RUGUOHUANZAIZHONGGUO,NANSHENGCHUANQUNZI,ZHEIKENDINGSHIYAOBEIDANGZUOYILEI。DANWOMENZAIZUODEJIUSHIXIANGRANGDAJIANIUZHUANZHEIZHONGSIWEI,RANGNANSHENGCHUANYIFUYEKEYICHAOHEKU。” “BINQIXUANMUDESECAIHEDUOYUDEFANFU,HUIGUIMIANLIAODEBENZHIYUCENGCI,JINLIANGBAOCHICHUANGZUODEJIANJIE”,ZHEIZHONGBUYINGHEDANGXIANANSHENGCHUANDADEDAFAQUERANGZUEEZAIYIKAISHIJINRUSHICHANGZHONGBIANHUODEZHONGDUOYONGDUN。ERZHEI,YERANGZUEEYOULEGENGDADEDIQIFALIZHIYING。

2

发力直营,引导男装时尚

多多下注彩票939JIANGZIJIDEJIANGCHANGDINGZAIHUADONGDIQUZHIHOU,ZUEEDEZHIYINGDIANKAISHIMAOZUGANJING,SHENRUFUZANG。JIEZHIMUQIAN,ZUEEDEMENDIANGONGJI48GE,QIZHONG80%WEIZHIYINGDIAN。

GANYUKAIDIANDEBEIHOU,SHIZUEEQIANGDADETUANDUI。

ZUEECHENGLICHUQI,BIANYOUYIPEIYANGZIJIDESHEJITUANDUI。MEINIANZUZHISHEJISHICHUGUOGUANKANYOUXIUDESHEJIANLI,HUOZHECANZHAN、CANGUANMEISHUGUANDENG,RANGSHEJISHISHIKEBAOCHICHUANGXINYISHI,ERHOUYUNYONGZAIYUANCHUANGSHEJIZHONG。DUIYUSHEJITUANDUIDEPEIYANGHEYANKEYAOQIU,YERANGZUEESULAIYOUFUZHUANGSHEJIHUANGPUJUNXIAOZHICHENG。

多多下注彩票939FUZHUANGXINGYELILAICHAOXISHENGXING,ZUEEYENANTAOCIJIE。RUGUANJIZEDUICIBIAOSHIKANDAN,XIANGFANTAJUEDENENGGOUBEICHAO,ZAICISHUOMINGYEJIEDUIYUZUEESHEJIDERENKE。DANZHEIZHONGEXINGJINGZHENGDEYENEIHUANJING,XUYAOSUOYOUTONGRENYIQINULI。

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多多下注彩票939RUGUOGUANGGUOZUEEDEXIANXIAMENDIAN,HUIFAXIANMEIJIADIANCHENGXIANCHULAIDESHIJUEXIAOGUODOUBUYIYANG,JISUOWEIDEQIANDIANQIANMIAN。ZHONGDIANZAIYUYAOJIEHEMEIGEDIANPUSUOCHUCHENGSHIDETESE、ZHOUBIANWENHUAFENWEI、XIAOFEIQUNTIHUAXIANG,JINERDAZAOBUTONGXIAOGUODEDIANMIANCHENGXIAN。ZHEIYIDIAN,YERANGZUEEZONGSHINENGGOUZHANLINGXIAOFEIXINZHI。

RUGUANJIFENXIANGDAO,BUSHAOCHANGSHIGUOYICIZUEEFENGGEZHIHOUDEXIAOFEIZHE,HOULAIMANMANDOUHUIJIXUXUANZEZUEE。ZHEIBUFENRENBUSHAOYOUSHIGEZIJIAOJIQUANZHONGDEKOL,TAMENDECHUANYIFENGGEYEZAIMANMANYINGXIANGZHOUBIANDEHAOYOU,RANGYUELAIYUEDUODEPENGYOUXIHUANSHANGZUEEDEFENGGE,JINERKAISHICHENGWEIZUEEDEFENSI。

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BUGUANSHISHEJIDUAN,HAISHIJINGYINGDUANDEZHANLVEBUSHU,DOURANGZUEENENGGOUZAIFUZHUANGZHEIGEXINJIUJIAOTIDEDALANGCHAOZHONGBAOLIUYIXIZHIDI。

3

务实,拓张铿锵有力

多多下注彩票939“YAOKANYIJIAFUZHUANGQIYESHIFOUYINGLI,BUNENGKANDANGNIANDEQINGKUANG。YINWEIZHEILIBAOHANLEHENDUOZHIQIANDEKUCUN。ERZHENZHENGYAOKANDE,SHIYIJIAFUZHUANGQIYEDEKUAISUFANYINGNENGLI。”RUGUANJIDEGUANDIANBUSHIKONGXUELAIFENG。JIUJINGSHANGCHANG,ZINENGYANDEYITAOQIYESHENGCUNZHINAN。

ZHEIBEIHOU,SHIWUSHI。BUSHAOFUZHUANGPINPAIWEILEBIAOBANGYOUYUEGAN,HUIQIANGSHIJIJINBEIJINGHUOZHESHANGHAIYIXIECUNTUCUNJINDEWANGHONGGOUWUZHONGXIN,SHENZHIJINJUNHAIWAI。ZAIRUGUANJIKANLAI,ZHEISHIZHIGUMIANZIERBUGULIZI。ZIXIYANJIUHUIFAXIAN,ZHEIXIEPINPAIQISHIZAIDACHENGSHIDELIRUNFANDAOBURUERSANXIANCHENGSHI。SUOYI,ZUEEJIEXIALAIDEFAZHANZHONGXINYEJIANGBUHUIKEYIQINGXIANGYUYIXIANCHENGSHI,FANERGENGQIDAIZAIERSANXIANCHENGSHIZHONGQUTUOZHANXINSHICHANG,BINGKAIFANGYIXIEJIAMENGZIGE,CHUDAGENGDUOCHANGJING。

JINNIAN,ZUEEDEMUBIAOSHIKAI15JIADIAN,ZAIZHUZHONGHUADONGSHICHANGDEZHONGXINZHIYU,XIANGSHANXI、GUIZHOUZAIZUOYANSHEN。YOUDIANDAOXIANZAIDAOMIAN,ZHUGEJIPO。

多多下注彩票939ERZAIPINPAIZHANLVEDAFASHANG,ZUEEYEJIANGXIQUCICIYIQINGDAILAIDESHENGDONGYIKE,HUIJINYIBUJIANGXIANSHANGSHICHANGZUOQILAI。MUQIAN,ZUEEYIJINGRUZHUTIANMAOHEYOUZAN,TONGSHIYEHUIZHENDUIZHEIXIEDIANPUDAZAOYIXIEAOLAIXINGZHIDESHANGPIN,ZUODAOXIANSHANGXIANXIAQUANMIANKAIHUA。

此外,茹关萁表示,2020会加速中国奥莱市场的布局,同时也会延续以往的中庭快闪活动,做一些让利直达更多消费群体,进一步夯实华东市场。 据相关数据表示,中国男装市场仅次于女装市场,是中国服装市场中占比第二大的市场。2018年中国男装市场销量达5726亿元,男装市场份额为27.6%。

多多下注彩票939BUYANERYU,NANZHUANGHAIYOUHENDACHENGZHANGKONGJIAN。ERZHEI,SIHUYEZAISHUOMINGZHONGXINDINGYIHUOBIAODANANXINGCHUANZHETONGYANGCHONGMANWUXIANKENENG。ZHEIGENZUEESUOCHANGDAODELINIAN,ZAIMOUZHONGWEIDUSHANG,YOUYOUZHEYIQUTONGGONGZHIMIAO。ZHENGRUZUEEZAIPINPAISHOUCEZHONGBIAODADAO,“ZHEIGESHIDAIDENANXINGSHIDUOMIANDE,KEYIYOUYAXINGZOU,YEKEYIMAOXIANBENPAO,DANSHIZHONGDUIWEILAIHUAIBAOZHESHAONIANQIDEHAOQIYUCHIRE。”

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